In honor of Dickens Mitchener’s 30 years in business, the leadership team set out to elevate our presence in the Charlotte market with a company-wide rebranding. Although the company had a record-breaking 2021 by selling $1 billion in sales volume, we recognized the local real estate market was changing. The focus of the rebranding was to enhance our presence in this evolving landscape.
Our team has worked tirelessly over the last 10 months to define our unique attributes that express who we are as a company. A new tagline, “Love it” came about because of the company’s soul. We have a huge heart and a genuine love for the job. There is a pervasive cultural attitude around joy in the journey.
Locally-inspired patterns shine through
Dogwood, eastern blue star and dwarf crested iris — all flowers native to North Carolina — served as inspiration for our brand’s new pattern system. The staggered and overlapping nature of the linework creates a sense of dynamism and momentum, just like the growing and changing vibe of Charlotte.
Coloring outside the lines
For color, we retained the darkest blue as a way to connect our roots to the future and added rich, vibrant jewel tones to complement — lapis and jade. This creates a palette that not only feels classic and chic, but friendly and inviting, just like the company itself.
We had a launch party with our agents at the Duke Mansion on September 14, 2022. The new look has been well received and we are thrilled to share it with you.
Dickens Mitchener Unveils New Branding
Dickens Mitchener Attributes
As well as a new look, we are also sharing who we are as a company. We are an organization that loves the business of real estate.
We are:
High Performers – We put the reps in. Do what we say we’ll do. Stick to high standards. We re focused competitors.
Givers – Everything starts and ends with our clients & our community. We show up and we give back in significant ways.
Charlotte ambassadors – We love this city and its people. We listen, we participate, we lead.
Positive Visionaries – We take things 1 agent & 1 client at a time, but our eye is always on the big picture.
The Best Service. World-Class Market & Resources through our Global Network
Dickens Mitchener is also proud to be a member of Leading Real Estate Companies of the World® and its luxury network Luxury Portfolio International®. As a member of LeadingRE and Luxury Portfolio, our company is a global, not just local, real estate company working on your behalf. We are able to expand our local expertise to deliver world-class marketing and resources on a global level. By utilizing the strategic advertising programs, award-winning website, and premium marketing materials provided by LeadingRE, we are able to provide an even broader reach for our clients and overall the very best service.
Stop in to see us next time you are in the Charlotte, NC area. We would love to give you a tour of the renovated office, and of course, share our new materials with you. We can’t wait to place a new sign in your yard soon.
